2019 BRAND DESIGN TRENDS
In addition to establishing your branding basics for 2019, there are a few emerging trends to be mindful of: Bold Color – Brand designs are taking a page from cartoon animation with bright, bold colors that are super saturated and grab attention wherever they’re seen.6 Motion Design – Animation is captivating on its own, but many brands are using it with purpose, either to reveal deeper meanings, entertain, or educate customers about products and services.7 Asymmetry – Misplaced letters and scrambled sentences force the viewer to stop and ponder what they’re reading. This is a powerful way to make a lasting impression.8 Gradients – They aren’t exactly new, but gradients are still eye-catching, and they’re making a big comeback this year.
Branding in Social Media Design
Use your branding elements on all of your social media accounts, too. These elements let customers know that wherever they encounter you, they’re going to get the same quality content. Look to our Social Media Design Pros for some creative ways to build that consistency
Branding in Web & Mobile Design
Ensure your chosen elements are prominently featured on your website. Your site is ground zero for purchases, and it’s the place your customers will visit to learn more about what you do or sell. These elements let them know they’ve arrived at the right place. Our Web & Mobile Design experts can help you effortlessly integrate your new designs.
2019 BRAND DESIGN TRENDS STAY RELEVANT
Business success in the digital age isn’t just about a great service or product
– it’s about engaging existing and potential customers in ways that inspire
them, fit into their lifestyle, and capture their attention on the platforms
they’re already using. To do this, you need to constantly refresh your content,
advertise using short, engaging videos, and ensure your website and app have
seamless UI and UX.
REFRESHING YOUR CONTENTR
2019 BRAND DESIGN TRENDSModern customers have short attention spans and high expectations. They
want to hear from you often, but they don’t want your content to take up too
• To combat the demand, 55% of marketers say blog creation is their number one priority.10
• 55% of visitors spend 15 seconds or less reading blog content, so make sure every post is fresh, relevant, and scrollable.11
• Small businesses with active blogs see 126% more lead growth than competitors who don’t. 12
For maximum results, make sure to execute on the following tips with every piece of content you create:
Post at least once a week To build a dedicated readership, you need to be consistent. For example, if you post every Tuesday, regular readers will know to come back each week for something fresh. Keep it short
Concise posts are easier to consume and increase the odds that a reader will scroll to the bottom of the page
Maintain the same tone and personality When you hire content writers to create compelling content, be sure to show them your logo, design elements, and your brand’s content manifesto if you have one. Give them a clear sense of your brand’s personality so they can create a voice that matches. The following content writers can ensure your posts rise to the top of your customers’ feeds: